In my NHR Products business, attraction marketing is the primary method that I use to get prospects.  Attraction marketing is one thing that a lot of marketers do not recognize. Sales or selling is a tainted word to a lot of folks. They forget that to be able to buy anything you first must make a sale to get the money to buy. People tend to put together a salesperson with the classic stereotypical used car salesman. Many folks have had the joyless experience of walking on a car lot and then being swarm by salespeople looking to “help you!”

God help you if you do decide to purchase a car from one of these salespeople because you’ll have to do the negotiation dance. This is when you make an offer and then the salesman takes it to his sales manager who makes a counter offer. This goes on for some time until you walk away or buy. This process stinks.

Now if one of these salespeople started handing out his business car offering a free report on how to purchase a car with insider secrets then this would be a great report with thorough insider information. He turns into an expert and obtains your trust.

So who do you think you would purchase a car from - one of the scavengers waiting on new prey or the salesman who has your trust? You would definitely purchase from the salesman who gave you the free report.

Here is the reason why - you purchased from this guy because he did not sell you. The only thing that he did was to furnish you the information that you needed to make your decision. He led you through the process without making you feel joyless.

This is a great example of attraction marketing.

Imagine your success if you started using attraction marketing in your work at home business.

How could you do this in your business? Well here are a couple of pretty simple thing that you can do to get started.

Start to focus on how you can serve your prospect, client, or customer.

Start thinking about the needs of your dream prospect. Network marketers have been going after folks in all sorts of ways and in all sorts of places. The conversation usually starts with, “I want you to look at my new business” or “I want you to check out my new health drink.” This is terrible because it starts out with selfish intent that a lot of folks can recognize and are resistant to those methods. The reality is that most folks do not care about what you want.

Now attraction marketers know that the best way to get anybody to work with you or check out what you are offering is to know how your product or opportunity will benefit the prospect. You do this by genuinely being interested in that person and asking good pertinent questions. The you can tell then how your offer/product will solve some of their problems. Talk to them from their point of view and not yours.

Start promoting you as an expert and offering information that folks want.

This sounds a little whacked especially if you do not feel like an expert. You must remember that this is a relative term. You can be an expert as long as you know and do more than the next guy in your arena.

The best way for you to portray yourself an expert is to give out some information pertaining to your chosen business arena. This could be a tips report or describing an effective way that you have used to grow your business. This does not have to be rocket science; it just has to be good solid information.

You do not have to worry if you feel like you do not have anything to furnish. Look for someone else’s report and give it out. You can do a review about a product or program which will get the ball rolling. One of the best reports used is the 7 lies of network marketing. Great network marketers have used this free report to promote their business and produce leads.

Once you begin to get the feel for this awesome marketing way you will begin getting all sorts of ideas. You can always check out an attraction marketing blog or site to get more ideas. Also join a network marketing coop to fully take advantage of all your marketing efforts.